brand strategy + copywriting
tech + real estate startup
In collaboration with CloudKitchens, a leading commercial real estate and technology company headquartered in California, I provided brand strategy and copywriting services to help the company connect with a new target audience.
Through deep research and strategic insight, I developed website copy tailored to resonate with this priority demographic, ensuring a captivating brand narrative that speaks directly to their needs and aspirations.
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At the intersection of F&B, hospitality, and commercial real estate, CloudKitchens is building a global presence and was last valued at more than $15 billion.
“your work on the site already started to help encourage some big fish to invest.
the team landed one of the biggest Franchise owners in [the country], So it was a success.”
global creative producer, CloudKitchens
brand strategy: buyer personas
In a second phase, I conducted immersive brand strategy workshops for the sales and marketing teams, facilitating insightful discussions and activities aimed at honing their understanding of a new, profitable target audience.
These workshops culminated in the creation of a comprehensive buyer persona document, empowering the team with valuable insights into the motivations, preferences, and pain points of their target clientele.
By aligning their messaging with the demographics of an emerging audience, CloudKitchens is poised to forge deeper connections and drive meaningful engagement with their target market on a global scale.
let’s collaborate
Are you struggling with messaging and connecting with your target audience?
Let’s talk about how I can help you with refining your brand story, messaging, and copy.