personal branding + copywriting
industrial design + Innovation
As a marketing consultant and copywriter, I partnered with INDEED Innovation, an incredible company based in Hamburg, Germany, to craft impactful professional bios for their entire team.
This intensive project involved conducting in-depth interviews with each of the 35 team members based across 3 continents. With my guidance, we meticulously explored their unique skills, strengths, and work histories.
Following the interviews, I crafted customized professional bios for each team member, capturing each person’s unique essence and expertise.
“[during client meetings,] I can tell immediately who has worked with you on their introductions already and who hasn’t.”
marketing lead, indeed innovation
elevator pitches + powerful introductions
During our collaborative second meetings, I reviewed each person’s bio with them, ensuring that they aligned with their preferences and aspirations. I also crafted mini bios, or elevator pitches, that each employee could use during client meetings, presentations, or pitches.
In an essential 2nd phase, I provided elevator-pitch coaching to empower the team with confident introductions, equipping them for successful client engagements and presentations in the future.
Purpose-driven
With my 15 years of working with sustainability-focused architects and engineers, it was a joy to work with industrial designers who are dedicated to the circular economy and the drastic reduction of waste.
“At its heart, Industrial Design provides a more optimistic way of looking at the future by reframing problems as opportunities. It links innovation, technology, research, business, and customers to provide new value and competitive advantage across economic, social, and environmental spheres.” — World Design Organization
Interested in learning how I can help your mission-driven company?
“Great work, Xylia! Wow, what a difference. Exactly where we planned to be heading.
seriously, this is really good work and I am not easy to please.”
CEo / founder, indeed innovation
let’s collaborate
Are you struggling with messaging and connecting with your target audience?
Let’s talk about how I can help you with refining your brand, messaging, and copy.