services

BRAND STRATEGY — MISSION, VISION, VALUES, audience

Together, we unlock the essence of your brand with comprehensive brand strategy services, starting with a deep dive into the mission that drives your company forward, the values that sustain you, and where you want to be in the next 2-5 years.

We will explore your target audience and get a clearer picture on what messaging will resonate with them the most.

I then provide meticulously crafted statements that define your company's mission, vision, and values. This helps get all stakeholders on the same page, and refines how your company is perceived. Through our work together, I’ll guide you towards a distinct identity that resonates with your audience and fuels your business growth.

my process

 

Deep dive

We first start with my 1:1 interview process, where we explore the mission, vision, and values of your company. For small companies and entrepreneurs, this involves the company founder/CEO/principals. For larger companies, this involves the marketing leaders and any other stakeholders.

research

I audit your existing messaging (if there is any yet!), and embark on a competitor analysis. This is essential for ensuring that your messaging is UNIQUE to you, your business, and your goals.

Create

Then, I write and deliver meticulously crafted statements that define your company's mission, vision, and values. We meet again 1:1 to discuss and go over any refinement that may be necessary.

Featured
“You really cut through the BS”

I really like your process of writing mission & vision statements. You really cut through the BS!

— Founder & Principal, Equiterra Regenerative Design

“No way we could do it without you”

I just wanted to let you all know how thankful we are for your help with getting us to this point. We have been so impressed with your work and insights. There is no way we could do it without you. Thank you!!!

— Founder & Principal at ZINN Architecture

“A nontraditional marketer”

Xylia's experience with PR and marketing was highly valuable as she knew exactly what avenues to pursue to gain the most effective business exposure. She creatively pursued non-traditional marketing opportunities which yielded an opportunity for me to present during Denver Design Week.

— Founder & Principal Engineer, Vector Collaborative

“Your future clients are VERY lucky”

Thank you for all you’ve done at CVG. I don’t know where we’d be without you. Your future clients are VERY lucky. Your work ethic and talent have contributed so much to our company. You’ve always given 110%.

— President, Charrette Venture Group

“grateful”

Really grateful for all your coaching and collaboration along the way!!

— Partner, The UP Studio

 

let’s collaborate

My brand & messaging strategy helps mission-driven companies and creatives increase their revenue and visibility through powerful storytelling and messaging.

I would love you help YOU next. Sign up below for a FREE 15-minute discovery call!

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Messaging